Influx of Digital in the COVID Era
It is not erroneous to say that the year 2020 has been a drastic year in various terms. A sudden elevation of people spending more time indoors has brought about a significant change in lifestyle. Online has become the new normal. The COVID – 19 crisis been life altering in many ways. It has not only changed the dynamics of consumers behaviour but also the as market, by and large.
Covid has made marketers sit back and reevaluate their approach. It is the main cause of move in the market to revaluate their practises. There has also been noticeable changes in consumer behaviour we are well aware of and they are here to stay with no hyperbole.
Various challenges also arose during the pandemic. The global pandemic has unequivocally made all consumers as well as the marketers reanalyse the action plan of life. Lock down alone has brought a paradigm shift. When the government announced worldwide lock down, preferences and needs of individuals were dragged down. It become more of a survival issue. Physical collection of goods was not a choice any more.
The consumption of online content increased rapidly. There was even a swift increase in online purchases and rapid rise of e-commerce in this year. To replicate one’s physical experiences digital platforms came in handy. Physical appearances were turned down to virtual and this eventually made Virtual become the new reality.
Illustration of digital has helped in combating the issue of social distancing. Digital marketing being a component of marketing was already increasing but it has been seen that there has been a drastic increase in the value of digital marketing in the decade of foregoing coronavirus. With the shift from physical reality to virtual, digital marketing has become essential for communication and selling to customers.
At this time of flux , we can say that there is a need to focus on consumer respective now, tomorrow and the days to come. New marketing is a blend of new strategies operation and more use of technology and a wide use of digital aspect to repair and to recover from the pandemic. Covid has also widened organisations’ growth and innovation agenda.
Undoubtedly, It is the beginning of new masterpieces in the immense field of Marketing.
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